SUBBED - Subscription management mobile app
SUBBED is a subscription management app concept designed to help users track, manage, and optimize their recurring subscriptions. Over six weeks, I designed the complete mobile UX - from onboarding and subscription detection to spending insights and cancellation flows - helping users stay on top of their digital subscriptions.
Goal
Design a mobile app that gives users full visibility and control over their recurring subscriptions - reducing forgotten charges and surfacing savings.
Deliverables
- User research & personas
- Customer journey map
- User flow & wireframes
- Hi-fi prototype (5 core flows)
- Usability testing & iterations
Project Details
- Type
- Mobile UX Design
- Duration
- 6 weeks
- Methods
- Surveys, interviews, personas, journey mapping, usability testing
The Problem
Subscription fatigue is real. Users lose track of recurring fees across dozens of services, miss price increases, and forget to cancel trials. SUBBED centralizes everything - giving users one place to view, manage, and cancel subscriptions.
Research
I surveyed 31 participants and conducted 5 in-depth interviews with users ranging from subscription-light to power users. The key finding: everyone wants discounts, but nobody actively looks for them.
Personas & Journey
Two personas distilled the research into actionable archetypes. A customer journey map then revealed three key opportunity areas: save time, empower management, and reduce expenses.
Competitive Analysis
I analyzed Chase, Mint, Truebill, and Apple Health - studying how each handles subscription visibility, data presentation, and management actions.
Information Architecture
Three core tabs emerged from ideation: Overview, Statistics, and Explore. The user flow mapped every path from onboarding through cancellation.
Wireframes
Paper wireframes explored layout and hierarchy before committing to pixels.
Usability Testing
Lo-fi prototype testing revealed two critical issues: users were uneasy entering account credentials, and the card input form was ambiguous. Both were addressed before moving to hi-fi.
Onboarding
The onboarding flow prioritizes ease and security assurance - guiding users through account setup while addressing privacy concerns upfront.
Manage
The core experience. Users view all subscriptions in one place, filter by category, discover discounts, and cancel with a single action.
Statistics
Spending insights across customizable time ranges help users understand where their money goes.
Explore
User testing revealed the original Discounts section was buried. I added top navigation tabs and redesigned discount items as distinctive coupon cards - with premium offers highlighted in gold.
“The most impactful design decision was treating discounts as a first-class feature rather than an afterthought - it directly addressed the core user insight that everyone wants savings, but nobody actively seeks them out.”